Everyone likes free stuff. Is it worth it for your business? Let the six top reasons that giving away free products could benefit your business or brand make it easier to choose.


Appreciative fans


People appreciate generosity. If a potential or a new client accepts a free present from your business they are not only grateful, but maybe even (just slightly) grateful. They will tell others about your product and be more likely to suggest it.


Attracts a young crowd


The most effective method to draw university students, which is the most valuable audience available, is by using free product samples. It’s a fantastic way to create brand loyalty students who have completed their postsecondary education and will one day be in very lucrative jobs. A little generosity goes far for students, even if it’s only as an offer of 15% off.


Highly sharable content


People love sharing good things, especially when they don’t need to pay for it. Giveaways, coupons and big-prize contests are very re-shareable and more likely to be shared as opposed to product information or traditional marketing efforts. Let your fans take over the work by offering something worth sharing – free stuff!


Information goldmine


People are content to share their personal information with companies in exchange in exchange for free stuff in a social world that allows people to live a public life. But, I would not recommend using this data directly to influence newsletter views or subscriptions as a lot of people will opt out of your newsletter as soon as they receive your email. Instead, use this information to gain better awareness of your market niche and inform your larger strategies and targeted efforts.


Generates leads


There is no better way to get someone to visit your store, website or event than to offer them the possibility of saving money. Coupons and BOGO offers are an excellent option to keep your customers feeling thrifty while driving traffic and sales to your business. The chance of customers coming to your store and inviting their friends along – is higher if you offer them things for free than if you only rely on traditional marketing.


Builds brand loyalty


When you’re faced with a option of two nearly identical items – two different brands of water bottles dish soap, dish soap, or paper towels, for example Why would you pick one over the other? Giving the product samples away at no cost or for a coupon-discounted price increases the likelihood that when your client is faced with this difficult choice and has to make a choice, they’ll pick your product over the other due to its familiarity and the positive feelings they have towards the brand that is mentioned in the benefit number one.